How Modern Web Design Boosts Your Business’s Profits

Author: Chris Gomez, Managing Director

Techniq's results-focused web design & marketing expert, merging communication and sales expertise with eight years' experience in driving revenue and crafting online experiences for Gibraltar's leading businesses.

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Did you know that all statistics show that a strategically and well-designed website increases your business' bottom line?

Multiple studies show that a professionally designed, modern and up-to-date website achieves the following:

94% Increase in Trust in Your Business

We all know that when shopping around, we feel much better about dealing with a company which has an official website and not just a flurry of social media accounts (no matter how many followers they might have).

But did you know that The Stanford Web Credibility Project found that 94% of respondents said that, among the websites that they distrusted, their mistrust was directly related to the site’s design elements - in other words, they did not trust websites that were not well designed or looked clunky or outdated.

Long gone are the days when just having a website simply to have an online presence is enough, the website needs to make users trust your company by clean, modern and professional design and transparent, well written content.

Businesses that Invested in User Experienced a 32% Increase in Revenue

Of course, the design and content is just one piece of the puzzle. A study carried out by Adobe found that businesses investing in user experience witness a 32% increase in revenue.

The User Experience (also known as UX) can be explained like this:

Imagine your website is a friendly and helpful guide in a store. A great user experience is like having that guide make everything easy and enjoyable for your customers. Customers find what they want quickly, understand how things work, and leave feeling satisfied.

When your website has a fantastic user experience, it's like having the best guide in the business. This makes people happy, keeps them coming back, and, most importantly, turns visitors into loyal customers. It's not just about looking good – it's about making sure your customers have a smooth and enjoyable journey every time they visit your site. Happy customers are more likely to stick around and do business with you, boosting your success and revenue.

Good Design of Multi Step Forms Leads to a 53% Increase in Lead Conversions

A study carried out by HubSpot looked into how your landing page, and more specifically your contact form used to capture leads, found that a well-designed multi-step form converted 53% of site visitors to leads.

This goes well beyond having a simple website with a basic contact form that captures information such as name, email, phone number and your message. This is when your website page has been designed and crafted meticulously to take the user on an intriguing journey of your business value and your contact form is simple, and easy to use.

Multistep forms work like this: Instead of asking the user to enter an entire page of information, your website guides them through entering the information step by step, showing them their progress and how much more information they'll need to enter.

So, its time your business levelled up - numerous businesses trust Techniq Modern Web Solutions to increase their revenue and online exposure, lets talk - contact us now.

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What Our Partners say.

"The website quickly paid for itself within few months of going up, so the Return on Investment has been great! Now we are using Techniq’s advertising services and I am so happy with the quality of advertising. Worth every penny!!!"

Teresa Martinez

DIRECTOR & FOUNDER

"Techniq did an absolutely amazing job in the creation of Aradia Print . The effective catchment of the landing page, speed of the site, great design & ease of use has directly assisted in the acquisition of many lucrative business contracts."

M.A. Smith

DIRECTOR & FOUNDER

"Thank you so much, Techniq was easy to work with, even with answering my late emails! In our meetings they understood what I wanted and portrayed this in his designing of the new website. Very happy with the . On to project 2!"

Angelina Villa

DIRECTOR & FOUNDER

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