Hey there, I’m Chris Gomez, Managing Director at Techniq specialising in web design that makes an impact and sales. If you’re fed up with your outdated or slow-loading website and want to try fix it now for free, you’re going to love this article I’ve put together for you. 

I’ll take you into the evolution of Search Engine Optimisation (SEO), why page loading speed under 3 seconds is now crucial and how to speed your site up today using free plug-ins.

Gone are the Old Days of SEO

Remember reading websites crammed full of keywords? There was a time that repetitively entering in keywords into the content areas of your site was enough to start gaining traction.

And although keywords are still an important aspect on how your site ranks, performance is now crucial. Page loading speed has become a significant component of Google's ranking algorithms.

Faster-loading pages not only provide a better user experience but also enjoy higher visibility in search results, leading to increased traffic, engagement, and profits – which is the reason we decide to start our own businesses.

The Evolution of SEO

SEO has been a cornerstone of digital marketing since the advent of search engines. Historically, SEO focused on keyword usage, tags, and backlinking strategies.

Since then, factors influencing SEO have evolved massively. Modern SEO considers a whole range of new factors, including user experience (UX), mobile-friendliness, secure connections (HTTPS), and importantly, page loading speed.

Now, of course you didn’t come here for a history lesson or to read a load of boring technical jargon – you came here because you need your website to load faster and to work better for your business, so let's get into it.

Why Page Loading Speed Matters

If you just want to know how to speed up your site, click here.

Research indicates that 53% of mobile users abandon a site if it takes longer than three seconds to load – now that’s a short attention span!

But it’s not just down to modern societies’ ADHD-like symptoms, it’s also about how users perceive trustworthiness online – a slow loading website creates an initial distrust and is associated with the kind of cheap or scam website reminiscent of the early 2000’s.

Improving your page loading speed enhances your SEO in several ways:

• Better Rankings: Faster websites are loved by search engines, improving your chances of appearing at the top of search results.
  
  
• Lower Bounce Rates: Quick loading times reduce the likelihood of visitors throwing in the towel and leaving before they’ve even read the about section.
  
  
• Improved User Experience: A seamless, swift user experience increases engagement, satisfaction and positive perception of your business – we all prefer things to happen quickly.
  

Okay, that’s enough context... let’s dive into improving your WordPress website’s loading speeds!

Free and Simple Solutions You Can Implement Now to Boost Page Loading Speed on WordPress

• Optimise Images: Large images are one of the most common culprits of slow websites. Use plugins like EWWW Image Optimizer (Free!) to compress your images without noticeable quality loss.
  
  
• Enable Caching: Caching plugins like W3 Total Cache (Also Free!) store copies of your site’s pages, reducing the load time for returning visitors.
  
  
• Minify CSS, JavaScript, and HTML: Minification reduces the file size of your site's code, making it load faster. Autoptimize is a great plugin for this purpose (did I mention, this is FREE!).
  

• Move to a Faster-Hosting Provider: Your hosting provider significantly impacts your site's speed. Yes, the cheap monthly instalments are tempting with some hosting providers, but you can still get great value for money and high-speeds when you go for providers known for their performance, like SiteGround (this is not a sponsored promotion, I actually think they’re great).
  

You will need to test and configure each plugin yourself to work best for your website and avoid potential issues and conflicts between other plugins. Of course, you can always reach out to us for a quote on our web design, speed improvement and website auditing services.

In our decade of experience, we have achieved amazing results for our fantastic clients. But don't just take it from us...

Our Real-World Success

Our recent client, Terapia Psicologica Da El Paso, saw tremendous benefits after improving their website's SEO and performance. As Charlie Montegriffo, the owner said:

"From the start, the most friendly and professional service. Full of great ideas and fast. Work done brilliantly within a fantastic time-frame with regular updates on progress. Most highly recommended. Thanks!"

Charlie Montegriffo, Owner of Terapia Psicologica Da El Paso.

Click here to see more reviews.

Ready to Do Better Online?

At Techniq Modern Web Solutions, we thrive off helping businesses like yours flourish and seriously stand out in the modern digital world. As professionals in web design, sales and marketing, everything we do is driven by increasing your brand exposure and revenue.

Whether you need to enhance your page loading speed, revamp your UI/UX, or develop a comprehensive SEO strategy, we've got you covered. Contact us today.